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"value" => "<table class="table"><tbody><tr><td><a href="/node/5489"><img src="/sites/default/files/u5/KFI/acta/acta_12.png" width="300" data-entity-type="file" data-entity-uuid="d120ee4c-f993-4430-9a5a-a134a530a34e" alt=""></a></td><td><p><strong>Szerző:</strong> <br>Tömöri Mihály<br>Nyíregyházi Egyetem <br><br><strong>Cím: </strong>The impact of the Covid-19 pandemic on Hungary’s inbound shopping tourism<br><strong>DOI:</strong> https://doi.org/10.71066/AANY.2025.12.14<br><strong>Megjelent: </strong>2025. november</p><p><a href="/sites/default/files/u5/KFI/acta/T%C3%B6m%C3%B6ri%20Mih%C3%A1ly.pdf"><strong>Letöltés</strong></a></p></td></tr></tbody></table><p> </p><p><strong>Összefoglaló</strong><br><br>A bevásárlóturizmus – más turisztikai termékekhez hasonlóan – soha nem látott mértékű viszszaesést szenvedett el 2020 folyamán a Covid19-világjárvány és az azzal összefüggő korlátozások miatt. Annak ellenére, hogy a Covid19-világjárvány turizmusra gyakorolt hatásainak vizsgálata igen széles körű, a pandémia következményeivel a bevásárlóturizmus kontextusában mindezidáig csak kevesen foglalkoztak. A tanulmány célja, hogy részben pótolja ezt a hiányosságot azáltal, hogy bemutatja a Magyarországra irányuló bevásárlóturizmusban 2020 folyamán bekövetkezett változásokat. Az elméleti hátteret követően a Magyarországra irányuló bevásárlóutak számában, valamint a látogatók költésének volumenében és szerkezetében bekövetkezett változásokra fókuszálunk. A tanulmány a vonatkozó szakirodalom áttekintésére, valamint a KSH nemzetközi utazásokra vonatkozó adatbázisának elemzésére épül. Az eredmények azt mutatják, hogy a többi turisztikai termékhez hasonlóan a Magyarországra irányuló vásárlási célú utak száma és az azokhoz kapcsolódó kiadások is drámai mértékben csökkentek 2020-ban. A látogatók költési szerkezetének változása arra is rávilágított, hogy a járvány idején a haszonelvű utazási motivációk hódítottak teret, amit az üzemanyag-, valamint az élelmiszer- és italkiadások arányának növekedése jelez. <br><br><strong>Keywords:</strong> shopping tourism, pandemic, COVID–19, crisis, Hungary<br><br><strong>ABSTRACT</strong><br><br>Shopping tourism, in line with other tourism products, suffered an unprecedented decline in 2020 due to the COVID-19 pandemic and the related restrictions. Despite the widespread interest in the impact of COVID-19 on tourism, the effects of the pandemic on shopping tourism are still under-researched. The aim of the paper is to partly fill in this gap by analysing the changes that took place in Hungary’s inbound shopping tourism in 2020. Following the theoretical background, the paper focuses on the changes that took place in the number of shopping trips to Hungary, as well as the changes in the volume and structure of visitors’ spending. The study is based on the review of the relevant literature and on the analysis of the database of the Hungarian Central Statistical Office on international travels. Results show that, similarly to other tourism products, the number of inbound shopping trips to Hungary in 2020 and the related expenditures dropped dramatically. Changes in the structure of visitors’ spending also revealed that utilitarian travel motivations gained ground during the pandemic indicated by an increase in the proportion of spending on fuel, and on food and beverages.<br><br><strong>REFERENCES</strong><br><br>Blake, Adam - Sinclair, M. Thea (2003): Tourism crisis management: US response to September 11. 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